Friday 6 January 2017

Some marketing tips for authors

A list of things to do once your book is out


Public Lending Right
Register your book for PLR.  Even if you’ve only written a chapter, you can get some PLR. Don’t forget to register for Irish PLR at the same time. 


Author’s Licensing and Collecting Agency Register here. This can be very lucrative as well for any articles you have had published.  

Other web sites

Are you a member of a professional organisation such as the Society of Authors or the Society of Children’s Book Writers and Illustrators. Are you attached to a university and might they consider this research? 

CV and Publication list

Update this every time as you get out get new publications. It’s not a bad idea to keep your CV on Linked-in. Download a copy every time you update. 

Your own web site

Not got one yet? There are arguments that say you can have one before you’re published. Certainly as soon as you’re published you should have one. Weebly, one-com, Blogger and WordPress offer cheap / free solutions. You really want one that you can author yourself, though it’s a good idea to get advice form an expert when you set up the template. And do get a proper domain name.   

Set up a Facebook page

You might consider having one for you as an author and then a separate one for each book. Keep it going forever. Have a call to action button on the landing page i.e. a link to where visitors can buy the book.
Facebook reminds you if you haven’t been to your page for a while. 


Consider writing a blog if you don’t already. It might be about writing or it might be about your book. You might keep a blog for posting excerpts of your work. You might keep separate blogs for separate items – I do. You can also share posts with other bloggers and go on blog tours.            


Make a book trailer for each publication. This is so easy with Windows Movie Maker. Post it on You Tube,  Take care not to use copyright material. Free pictures are available at Free Pics    and free music at Free Music Archive. 

Book Tweet  

You can get Book Buzzer  to tweet your book weekly or monthly. Make sure you put up plenty of ordinary friendly tweets to stop this seeming spammy.    

Author central

Register with Arthur Central. This is on Amazon and allows Amazon readers to find you


Make postcards. Book covers look so good on a post card. Vista Print is a good option.   

More ideas

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